St Stithians College, a distinguished Methodist school in Sandton, Gauteng, is seeking a skilled and enthusiastic Social Media Manager to join its Communications Department. As a well-established educational institution, the College is dedicated to academic excellence, character development, and community involvement.
The Social Media Manager will play a pivotal role in enhancing the school’s digital presence, ensuring effective communication with parents, students, and the broader community. This opportunity is ideal for a creative and strategic thinker passionate about content creation, engagement, and digital storytelling.
Key Responsibilities of the Social Media Manager
The Social Media Manager will be responsible for developing and implementing a compelling social media strategy that aligns with St Stithians College’s mission. Some of the key duties include:
1. Social Media Strategy Development
- Creating and executing a comprehensive social media strategy to enhance the College’s online presence.
- Aligning content with the school’s vision and objectives to engage stakeholders effectively.
- Ensuring the social media strategy reflects the institution’s values and educational philosophy.
2. Content Creation and Management
- Developing high-quality content, including text, images, and videos, tailored for various platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Showcasing the College’s achievements, events, and initiatives through compelling digital storytelling.
- Maintaining a consistent brand identity and tone across all social media platforms.
3. Community Engagement
- Monitoring and responding to comments, messages, and mentions to foster an interactive and positive online presence.
- Engaging with students, parents, alumni, and the broader community to enhance school spirit and participation.
- Managing potential crisis communications and ensuring prompt, professional responses.
4. Analytics and Performance Tracking
- Utilizing analytics tools to measure social media performance and engagement metrics.
- Providing regular reports with data-driven insights to refine the social media strategy.
- Implementing changes based on performance analytics to optimize reach and impact.
5. Cross-Department Collaboration
- Working closely with the Communications, Marketing, and Events teams to ensure cohesive branding and messaging.
- Supporting key school events by capturing and sharing real-time updates across digital platforms.
- Coordinating with teachers and students to highlight academic and extracurricular successes.
6. Staying Updated on Social Media Trends
- Keeping up with the latest social media trends, tools, and best practices to maintain a competitive edge.
- Experimenting with innovative content formats, such as reels, live streams, and interactive posts, to boost engagement.
- Adapting strategies to ensure continued relevance in the ever-evolving digital landscape.
Qualifications and Experience Required
To be considered for the Social Media Manager position, candidates must meet the following criteria:
- A relevant tertiary qualification in Communications, Marketing, Public Relations, or a related field.
- Proven experience in managing social media platforms, including a strong understanding of platform-specific best practices.
- Exceptional written and verbal communication skills, with meticulous attention to detail.
- Strong ability to create engaging and compelling content tailored to different audiences.
- Proficiency in social media analytics tools and the ability to interpret data for strategic decision-making.
- Strong organizational skills, with the ability to manage multiple projects while meeting tight deadlines.
- A proactive, creative mindset with a passion for digital engagement.
- A willingness to work flexible hours, including evenings and weekends, to cover school events.
- A commitment to upholding the values and ethos of St Stithians College.
Application Process
Interested candidates should submit their comprehensive CV along with a detailed cover letter outlining their suitability for the role. Applicants are also encouraged to provide links to professional social media profiles or a portfolio showcasing previous work.
St Stithians College is an equal-opportunity employer and encourages applications from individuals of all backgrounds who share its commitment to excellence and diversity.
Deadline for Applications: 4 February 2025
As a Social Media Manager, the selected individual will have the freedom to craft creative content, engage with a dynamic audience, and be a key player in promoting the school’s achievements. With a supportive team and a collaborative environment, this role offers the perfect platform for professional growth in the field of digital communication.
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