Visual Merchandiser Job Opportunity At Birkenstock

Are you a creative and detail-oriented individual with a passion for retail and marketing? Birkenstock, a globally recognized brand under Ares Holdings, is offering a Visual Merchandiser Job Opportunity at Birkenstock for a 6-month maternity cover contract in Cape Town, Western Cape.

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If you have a flair for designing eye-catching displays and driving sales through strategic product presentation, this opportunity could be perfect for you.

Visual Merchandiser Job Overview

  • Position: Visual Merchandiser (6 Months Maternity Cover)
  • Company: Birkenstock (Ares Holdings)
  • Location: Cape Town, Western Cape
  • Contract Type: Fixed-term (6 months)
  • Posted: 07 February 2025
  • Closing Date: 21 February 2025
  • Industry: Retail
  • Job Function: Marketing
  • Minimum Experience: Associate Level

Key Responsibilities

As a Visual Merchandiser, you will be responsible for enhancing the brand’s retail experience by designing and executing engaging in-store and promotional displays. Your primary goal is to attract customers, create a memorable shopping experience, and ultimately boost sales.

1. Store Display Design & Layout

You will plan and arrange visual merchandising displays that align with Birkenstock’s global brand standards and seasonal themes. This includes:

  • Strategically placing products, signage, graphics, and props to create an aesthetically appealing display.
  • Aligning visual merchandising with brand guidelines and sales priorities.

2. Product Presentation

  • Ensure products are displayed to maximize visibility and appeal.
  • Arrange footwear and accessories based on categories, styles, and colours to create a seamless shopping experience.
  • Follow global guidelines to maintain consistent brand presentation across all stores.

3. Store Communication & Collaboration

  • Work closely with store managers and sales associates to understand sales goals and adjust visual merchandising accordingly.
  • Provide guidance and training to store teams on visual merchandising best practices.

4. Window Displays

  • Design and install attention-grabbing window displays to captivate potential customers and promote seasonal campaigns.
  • Ensure promotions and key product lines are highlighted in an engaging way.

5. Trade Marketing

  • Develop and distribute promotional and branded materials for key wholesale partners.
  • Ensure reseller stores maintain brand consistency through point-of-sale (POS) collateral and branded displays.

6. Maintaining Visual Standards

  • Conduct bi-weekly store visits to check compliance with Birkenstock’s visual merchandising guidelines.
  • Monitor store execution of signage placement, cleanliness, and organisation.
  • Perform bi-weekly store audits to ensure adherence to global standards.

7. Seasonal & Promotional Changes

  • Update displays to reflect seasonal collections, new product launches, and promotional events.
  • Coordinate with the marketing team to integrate campaign materials into in-store visual merchandising.
  • Assist in zone planning and product categorisation in new store openings.

8. Inventory Coordination

  • Assist in monitoring inventory levels to ensure stock availability for visual merchandising displays.

9. Staff Training & Support

  • Provide training to store staff on visual merchandising principles and techniques.
  • Ensure employees understand product presentation and branding standards.

10. Additional Responsibilities

  • Respond to emails and office correspondence.
  • Participate in company meetings and events.
  • Ensure compliance with deadlines, targets, and company values.
  • Assist with product displays for events and sales meetings.

Qualifications & Skills Required

To excel in this role, you should possess the following qualifications and skills:

Minimum Requirements

  • Grade 12 (Matric)
  • Previous experience in visual merchandising or a related internship
  • Valid driver’s license & own vehicle
  • Strong attention to detail and an eye for design
  • Ability to multi-task and meet deadlines

Technical & Soft Skills

  • Excellent written and verbal communication skills
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) & Google Suite
  • Basic knowledge of analytics and reporting tools (advantageous)
  • Ability to work in a fast-paced environment
  • A creative mindset with a problem-solving attitude
  • Strong team player with good interpersonal skills

Perks & Benefits

Joining Birkenstock (Ares Holdings) offers an exciting opportunity to work in an engaging and supportive environment. Some of the perks include:

  • Work with a globally recognized brand
  • Access to gym & shower facilities
  • Personal Trainer & Yoga classes
  • Staff discount (50% for you & family across all Ares brands)
  • Healthy lunch subsidy
  • Company performance incentive scheme
  • Long-service rewards
  • Holistic Employee Wellness Programme

Birkenstock prides itself on fostering a collaborative and dynamic work culture, with frequent employee engagement activities to create a connected and motivated team.

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How to Apply

Closing Date: 21 February 2025
Submit your updated CV & cover letter highlighting your relevant experience and creativity.

Click here to apply

If you do not receive a response within 2 weeks after the closing date, please consider your application unsuccessful.

Read more: Step-by-Step Guide to Using the ESSA Portal for Government Jobs

The Visual Merchandiser Job Opportunity at Birkenstock presents an exciting chance for a creative and detail-oriented individual to showcase their skills in a globally recognized brand. This 6-month maternity cover contract in Cape Town, Western Cape, offers a dynamic role where you can design stunning in-store displays, enhance brand visibility, and drive customer engagement.

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