Social media has become one of the most powerful tools for businesses, brands, and influencers to connect with their audiences. As a result, social media managers are in high demand. If you love creating content, engaging with people online, and staying updated on the latest trends, this could be the perfect career for you.
But do you need a degree to become a social media manager? What courses should you take? And how can you get your first job or freelance clients? This guide will answer all these questions and more.
Do You Need a Degree to Become a Social Media Manager?
The short answer: No, you don’t necessarily need a degree to become a social media manager in South Africa. However, having a qualification in marketing, communications, or digital media can give you an advantage.
Three Ways to Become a Social Media Manager
1. The Degree Route
Many universities in South Africa offer degrees related to social media and digital marketing, such as:
- Bachelor of Marketing – University of Johannesburg, University of Cape Town, Stellenbosch University
- Bachelor of Communications & Media Studies – University of Pretoria, Rhodes University
- Digital Marketing Diplomas – Vega School, IMM Graduate School
Pros:
- Structured education and credibility
- Internship opportunities
- In-depth knowledge of marketing principles
Cons:
- Expensive tuition fees
- Takes three to four years to complete
- Might lack practical social media experience
The Online Course Route (Self-Taught)
Many social media managers learn through online courses and hands-on experience. This is a flexible and cost-effective way to enter the field.
Pros:
- Learn at your own pace
- Affordable or free courses available
- Gain practical, real-world skills
Cons:
- Requires self-discipline
- Some employers may prefer a degree
- No guaranteed internship placements
The Experience Route (Freelancing & Internships)
Some people start as freelancers or interns, learning by doing rather than studying. This is a great way to build a portfolio and gain experience.
Pros:
- Get hands-on experience
- Learn industry trends as they evolve
- Build a portfolio with real results
Cons:
- Finding clients or internships can take time
- No formal certification
- Need to continuously upskill
Learn More: Turn Your Social Media Skills Into a Paying Job in 2025
Best Online Courses for Social Media Management
If you choose the self-taught route, these online courses will help you learn essential skills:
1. Google Digital Garage – Fundamentals of Digital Marketing (Free)
- Covers social media, SEO, content marketing, and advertising
- Offers a recognized certificate
- Perfect for beginners
Enroll here
2. HubSpot Academy – Social Media Certification (Free)
- Learn how to create social media strategies
- Teaches engagement techniques and performance tracking
Enroll here
3. Meta Blueprint – Facebook & Instagram Marketing (Free)
- Learn about Facebook and Instagram advertising
- Highly valued by employers
Enroll here
4. Udemy – Social Media Marketing Masterclass (Paid)
- Covers Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Includes practical assignments
Enroll here
5. Coursera – Social Media Marketing by Northwestern University
- University-backed course
- Covers analytics, advanced marketing strategies, and content creation
Enroll here
Entry-Level Jobs & Internships to Get Started
If you’re new to social media management, consider applying for entry-level roles or internships to gain experience.
Entry-Level Jobs to Apply For
- Social Media Assistant – Helps with scheduling posts and monitoring engagement
- Content Creator – Creates graphics, videos, and captions for social media
- Community Manager – Engages with audiences and manages brand reputation
- Marketing Coordinator – Works on marketing strategies, including social media
- Freelance Social Media Manager – Manages social media accounts for small businesses
Internship Opportunities in South Africa
Some South African companies that regularly offer social media internships include:
- Vodacom
- MTN
- Takealot
- Naspers
- Local digital marketing agencies
Where to Find Jobs & Internships
How to Become a Social Media Manager in South Africa
Step 1: Learn the Basics
Familiarize yourself with Facebook, Instagram, Twitter, LinkedIn, and TikTok. Learn about content creation, engagement, analytics, and advertising.
Step 2: Take Online Courses & Get Certified
Complete courses from Google, HubSpot, and Meta Blueprint to gain credibility and industry-recognized certifications.
Step 3: Build Your Portfolio
- Manage social media pages for small businesses, NGOs, or personal projects
- Create before-and-after case studies showcasing your impact
- Show off engagement metrics, follower growth, and campaign success stories
Step 4: Gain Experience Through Internships or Freelancing
If you can’t find an internship, offer freelance services to local businesses or startups.
Step 5: Stay Updated & Network
Join LinkedIn groups, Facebook communities, and attend digital marketing events to stay ahead of trends.
Step 6: Apply for Jobs & Keep Learning
Use your portfolio, certifications, and experience to apply for social media manager roles. Keep upgrading your skills in graphic design (Canva), video editing (CapCut), and paid ads management (Google and Meta Ads Manager).
Becoming a social media manager in South Africa doesn’t require a degree, but having the right skills, experience, and certifications will set you apart. Whether you take the degree route, online course route, or hands-on experience route, the key to success is to stay updated, practice your skills, and build a strong portfolio.
