Think your CV alone is enough to land your dream job? Think again. In South Africa’s tough job market, thousands of candidates compete for every position. Your CV might get you noticed, but it’s your cover letter that can truly set you apart — the personal story that makes hiring managers stop, read, and remember you. If you’ve been skipping the cover letter to save time, it’s time to reconsider.
So, do you really need a cover letter? Yes — and here’s exactly why it’s still essential in 2025.
Expert Opinions on Cover Letters
Hiring experts worldwide agree on the value of cover letters. Here’s what some of the top voices say:
For job seekers in South Africa, these insights are crucial. With more candidates applying online every day, your cover letter can be your biggest advantage.
Why Do You Need a Cover Letter?
1. It Personalizes Your Application
Employers receive many CVs every day, and it’s easy for yours to get lost in the pile. A cover letter helps to personalize your application by directly addressing the hiring manager. It shows you took the time to tailor your application, which means you are genuinely interested in the job.
2. It Highlights Your Key Skills and Achievements
Your CV contains lots of information, but it doesn’t always explain why those details matter. In your cover letter, you can focus on a few important skills and achievements that relate directly to the job you want. This makes it easier for employers to see your value.
3. It Shows Your Motivation and Passion
Employers want workers who are motivated and passionate, not just people looking for any job. A cover letter is your chance to show why you are excited about the company and the role. You can explain how the job fits your career goals and how you can contribute.
4. It Addresses Gaps or Special Circumstances
If you have gaps in your work history or if you are changing careers, a cover letter lets you explain these points in a positive way. You can show how your past experience prepares you for the new role or explain any special circumstances.
5. It Demonstrates Your Communication Skills
Writing a clear and professional cover letter proves that you can communicate well—an essential skill in almost every job. Poor spelling or grammar can hurt your chances, while a well-written letter impresses employers.
Related: 13 Common CV Mistakes That Stop You from Getting Hired
How to Write a Great Cover Letter
Here are some simple tips for writing a cover letter that works:
1. Keep It Short and Sweet
Your cover letter should be no longer than one page. Use simple language and focus on the most important points.
2. Address the Hiring Manager
If you know the name of the person who will read your letter, use it. If not, “Dear Hiring Manager” works fine.
3. Start Strong
Begin by stating the job you’re applying for and where you found the advert. Then, quickly explain why you want the job.
4. Show You Understand the Company
Do a little research and mention something positive about the company or its values. This shows you care.
5. Highlight Your Skills
Pick two or three skills or achievements from your CV that match the job requirements and explain them briefly.
6. End with a Call to Action
Tell the employer you would love the chance to discuss your application in an interview and thank them for their time.
7. Check Your Spelling and Grammar
Take your time to proofread. A letter full of errors can cost you the job.
Sample Cover Letter for a South African Job Application
Dear Mr. Nkosi,
I am writing to apply for the Sales Assistant position at ABC Retail, advertised on Careers24. I am excited about this opportunity because I admire ABC Retail’s commitment to excellent customer service and community involvement.
With three years of experience in retail, I have developed strong communication and sales skills. At my current job, I increased sales by 15% through friendly customer interactions and product knowledge. I am confident that I can bring the same energy and results to your team.
Thank you for considering my application. I would welcome the opportunity to discuss how I can contribute to ABC Retail in an interview.
Kind regards,
Thandi M.
Final Thoughts
If you want to give yourself the best chance of success in your job search, don’t skip the cover letter. It’s your opportunity to stand out, explain why you’re the perfect fit, and show a little personality beyond the CV.
In the competitive South African job market, a cover letter could be what gets you called for an interview.
