Steyn City School, a leading independent school in Johannesburg, South Africa, is looking for a passionate and creative Social Media Specialist, Copywriter, and Marketing Assistant to join their team. This role is ideal for someone who thrives in a dynamic environment, enjoys storytelling, and has a deep understanding of digital marketing, content creation, and brand building.
If you have a flair for writing, a strong grasp of social media trends, and a passion for education, this could be the perfect opportunity for you!
Job Description
The Social Media Specialist, Copywriter, and Marketing Assistant will be responsible for managing the school’s online presence, crafting compelling content, and supporting marketing initiatives. This role requires a strategic thinker with strong storytelling abilities and a deep understanding of digital trends.
Key Responsibilities
1. Social Media Management
- Develop and implement engaging social media strategies to enhance the school’s online presence.
- Manage social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create and schedule high-quality posts, videos, and interactive content that align with the school’s vision.
- Engage with followers by responding to comments, messages, and inquiries.
- Monitor and analyze social media performance and report on key metrics.
- Stay updated with trending topics and digital best practices to keep content fresh and relevant.
2. Content Creation & Copywriting
- Write compelling blog posts, press releases, and website content that reflect the school’s ethos.
- Develop marketing materials, including brochures, flyers, and newsletters.
- Craft clear and engaging content for internal and external communication.
- Proofread and edit materials to ensure accuracy, consistency, and brand alignment.
- Work closely with the teaching and administrative staff to highlight school events, achievements, and initiatives.
3. Marketing Support
- Assist in the planning and execution of marketing campaigns that drive engagement and enrollment.
- Collaborate with the admissions team to create content that attracts prospective families.
- Support event planning and document key school activities for marketing purposes.
- Work with photographers and videographers to create visual storytelling elements.
- Ensure branding is consistent across all digital and print platforms.
4. Analytics and Reporting
- Monitor website traffic and social media performance metrics to measure success.
- Provide monthly reports with insights and recommendations for improvement.
- Use tools like Google Analytics, Meta Business Suite, and Canva Pro to track engagement and effectiveness.
- Conduct competitor research to ensure Steyn City School remains at the forefront of digital marketing in the education sector.
Requirements
The ideal candidate is a proactive, innovative, and detail-oriented individual with a passion for storytelling and digital marketing.
Required Skills and Experience
- Educational Background
- A degree or diploma in Marketing, Communications, Journalism, Digital Media, or a related field.
- Professional Experience
- 2-3 years of experience in social media management, copywriting, or marketing.
- Previous experience in the education sector is a plus but not required.
- Technical Skills
- Strong knowledge of social media platforms and scheduling tools like Hootsuite, Buffer, or Meta Business Suite.
- Proficiency in content management systems (CMS) such as WordPress.
- Basic graphic design skills using Canva, Adobe Photoshop, or InDesign.
- Familiarity with Google Analytics, SEO practices, and email marketing tools.
- Soft Skills
- Excellent written and verbal communication skills.
- Creativity and a strong eye for detail.
- Ability to work independently and as part of a collaborative team.
- Strong organizational and time-management skills.
- Passion for education and storytelling.
Why Join Steyn City School?
At Steyn City School, you’ll have the opportunity to grow professionally in a supportive and innovative environment.
Benefits of Working at Steyn City School
- Work in a vibrant and collaborative team environment
- Opportunity for career growth and professional development
- Access to state-of-the-art facilities and resources
- Be part of an institution that values creativity and innovation
- Work in one of Johannesburg’s most prestigious locations
This is more than just a job; it’s a chance to make a meaningful impact in the education sector and help shape the future of students.
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How to Apply
If you’re excited about this opportunity and meet the requirements, we encourage you to apply.
To apply, submit the following:
- A detailed CV
- A cover letter explaining why you’re the perfect candidate for the role
- A portfolio of writing samples and/or social media content
Send your application to: Frances at frances@pharosrecruitment.co.za
Read more: PSV Circular 07 of 2025: Available Government Vacancies in South Africa 2025
Steyn City School offers a unique opportunity for a Social Media Specialist, Copywriter, and Marketing Assistant to contribute to a thriving educational community. This role is perfect for a creative and driven individual who wants to use digital storytelling, marketing strategies, and content creation to promote a prestigious independent school.
